Bring your company into the digital era without compromising your core business In The Digital
Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products
and Services the authors show companies how to go digital while also advancing their core
business. The book emphasizes how to strike a difficult balance between establishing a new
(digital) business and re-vitalizing - and digitizing - the legacy business. The core of the
book is focused on the actual implementation of the digital transformation across both
businesses providing concrete tips tricks tools and action plans across six key dimensions:
* Crafting a flexible organization * Using technology as a driver * Designing the necessary
processes * Building transformational leaders * Right-skilling the workforce of the future *
Galvanizing cultural change The Digital Transformer's Dilemma is a very visual book filled
with dozens of engaging illustrations that bring the contained concepts to life on the page.
Based on 100+ interviews with senior executives at leading companies (such as Nestlé Novartis
Volkswagen BNP Paribas BASF and Michelin) and smaller hidden champions numerous illuminating
case studies and the authors' own experience from working in international management
consulting and years of academic experience the book highlights the fundamental principles
required for executives and businesspeople to transform legacy organizations into digitally
empowered companies.
