A tactical primer for any business embarking on the critical work of actively building
community.--Seth Godin Author This is Marketing This book perfectly marries the psychology of
communities with the hard-earned secrets of someone who's done the real work over many years.
David Spinks is the master of this craft.--Nir Eyal bestselling author of Hooked and
Indistractable The rise of the internet has brought with it an inexorable almost shockingly
persistent drive toward community. From the first social networks to the GameStop trading
revolution engaged communities have shown the ability to transform industries. Businesses need
to harness that power. As business community expert David Spinks shows in The Business of
Belonging: How to Make Community your Competitive Advantage the successful brands of tomorrow
will be those that create authentic connection giving customers a sense of real belonging and
unlocking unprecedented scale as a result. In his career of over 10 years in the business of
building community Spinks has learned what a winning community strategy looks like. From the
fundamental concepts--including how community drives measurable business value and what the
appropriate metrics are--to high-level community design and practical engagement techniques
The Business of Belonging is an epic journey into the world of community building. This book is
for decision makers who want to better understand the value and opportunity of community and
for community professionals who want to level up their strategy. Featuring a foreword by
Startup Grind and Bevy cofounder Derek Andersen it will give you a step-by-step model for
strategically planning creating facilitating and measuring communities that drive business
growth. Attracting and retaining community members who are also loyal customers brand
evangelists and leaders--that's the goal for today's connected businesses and this book is
the map to getting there.
