Wall Street Journal USA Today and Publishers Weekly Bestseller The secret to leading growth
is your mindset Snowflake CEO Frank Slootman is one of the tech world's most accomplished
executives in enterprise growth having led Snowflake to the largest software IPO ever after
leading ServiceNow and Data Domain to exponential growth and the public market before that. In
Amp It Up: Leading for Hypergrowth by Raising Expectations Increasing Urgency and Elevating
Intensity he shares his leadership approach for the first time. Amp It Up delivers an
authoritative look at what it takes to transform an organization for maximum growth and scale.
Slootman shows that most leaders have significant room to improve their organization's
performance without making expensive changes to their talent structure or fundamental
business model--and they don't need to bring in an army of consultants to do it. What they do
need is to align people around what matters and execute with urgency and intensity every day.
Leading for unprecedented growth means declaring war on mediocrity breaking the status quo
and making conflicted choices daily all with a relentless focus on the mission. Amp It Up
provides the first principles to guide that change and the tactical advice for organizing a
company around them. Perfect for executives entrepreneurs founders managers and leaders of
all kinds Amp It Up is a must-read resource for anyone who seeks to unleash the growth
potential of a company and scale it to heights they never thought possible.
