A hands-on field guide to consistently creating page-turning content that your audience loves.
(And that delivers real results.) In the newly revised and updated edition of Everybody Writes
marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's
helped hundreds of thousands become better more confident writers. In this brand-new edition
she delivers all the practical how-to advice and insight you need for the process and strategy
of content creation production and publishing. This new edition also includes: * All-new
examples tools resources * Updated step-by-step writing framework * Added and expanded
chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about
what works today) * The same witty and practical how-to approach * How to attract and retain
customers with stellar online communication * How to choose your words well sparingly and
with honest empathy for your customers * Best practices and ideas for crafting credible
trustworthy content * Things Marketers Write: The fundamentals of 19 specific kinds of content
that marketers like you write * Inspiration. Confidence. Fun. In this book you'll discover:
Content marketing has evolved. Yet writing matters more than ever. In this new edition of
Everybody Writes you'll find the strategies techniques tips and tools you'll need to refine
upgrade and (most of all) inspire your own best content marketing.
