An incisive glimpse into the future of the internet In Step into the Metaverse: How the
Immersive Internet Will Unlock a Trillion-Dollar Social Economy future tech strategist
entrepreneur and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful
discussion about how the world as we know it will fundamentally change as the physical and the
digital worlds merge into the metaverse impacting the everyday experiences of people
companies and societies. The author maps out the extraordinary opportunities and challenges
facing business leaders consumers regulators policymakers and other metaverse stakeholders
trying to navigate the future of the Internet. In the metaverse you can be who you want to be
where you want to be and companies and consumers are only restricted by their own creativity
how they can benefit from the immersive internet. With engaging commentary on issues ranging
from avatars identity and digital fashion to non-fungible tokens (NFTs) blockchain and the
economics of the metaverse this book also offers: * Discussions on the importance of an open
and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of
Big Tech over our identity data and lives. * Explorations of the enormous--and largely
untapped--potential for metaverse entertainment including gaming music media and sports and
how brands can engage with their customers in novel ways and how digital twins will change how
we work and innovate. * Considerations related to the dangers of an always-on immersive
internet including data breaches avatar imposters mental health issues corporate and state
surveillance and the need for metaverse law. A fascinating read you won't be able to put down
Step into the Metaverse belongs in the hands of executives managers and other business
leaders who play a role in digital transformation or execution. It's also an invaluable
resource for anyone interested in the future of technology the internet and social
interaction.
