This volume fills a gap in the international business literature offering the perspectives of
researchers who are deeply embedded in one key emerging market India. With the global economy
changing dramatically firms from emerging markets are playing increasingly important roles in
both outward and inward internationalisation. International Business Strategy offers profound
insights into international business activities in this rapidly-evolving environment in which
multinational corporations from emerging markets are now influential players. Reflecting the
complex nature of India itself the chapters employ a variety of theoretical lenses to shed
light on a wide range of issues encountered by Indian businesses from some of the world¿s
largest corporations to small entrepreneurial firms.
