This book provides an analysis of the luxury industry in two of the world's biggest and
evolving markets and identifies and discusses the key issues and dynamics in transforming
their luxury landscapes. By discussing the elements that are most likely to dominate boardroom
agendas the pragmatic implications for both strategic and marketing planning are made clear.
Special emphasis is placed upon well-contemplated responses to luxury brand marketing
challenges that executives are likely to face as they push their brands to adapt and thrive in
these shifting markets.
