You need to read this book. -Adam Grant #1 New York Times bestselling authorA great book
changes the world you live in revealing mysteries you didn't even know were there. This is a
great book. -Sendhil Mullainathan MacArthur fellow and author of ScarcityBlending behavioral
science and design Leidy Klotz's Subtract offers a scientific appreciation of why we underuse
subtraction-and how to access its untapped potential. We pile on to-dos but don't consider
stop-doings. We create incentives for good behavior but don't get rid of obstacles to it. We
collect new-and-improved ideas but don't prune the outdated ones. Every day across challenges
big and small we neglect a basic way to make things better: we don't subtract. Klotz's
pioneering research shows us what is true whether we're building Lego models cities
grilled-cheese sandwiches or strategic plans: Our minds tend to add before taking away and
this is holding us back. But we have a choice-our blind spot need not go on taking its toll.
Subtract arms us with the science of less and empowers us to revolutionize our day-to-day lives
and shift how we move through the world. More or less.
