INSTANT WALL STREET JOURNAL BESTSELLER!Bold provocative...illuminates why we're having fewer
babies the middle class is stagnating unemployment is shifting and new powers are rising.
-ADAM GRANTThe world is changing drastically before our eyes-will you be prepared for what
comes next? A groundbreaking analysis from one of the world's foremost experts on global trends
including analysis on how COVID-19 will amplify and accelerate each of these changes. Once upon
a time the world was neatly divided into prosperous and backward economies. Babies were
plentiful workers outnumbered retirees and people aspiring towards the middle class yearned
to own homes and cars. Companies didn't need to see any further than Europe and the United
States to do well. Printed money was legal tender for all debts public and private. We grew up
learning how to play the game and we expected the rules to remain the same as we took our
first job started a family saw our children grow up and went into retirement with our
finances secure. That world-and those rules-are over. By 2030 a new reality will take hold
and before you know it: - There will be more grandparents than grandchildren - The middle-class
in Asia and Sub-Saharan Africa will outnumber the US and Europe combined - The global economy
will be driven by the non-Western consumer for the first time in modern history - There will be
more global wealth owned by women than men - There will be more robots than workers - There
will be more computers than human brains - There will be more currencies than countries All
these trends currently underway will converge in the year 2030 and change everything you know
about culture the economy and the world. According to Mauro F. Guillen the only way to truly
understand the global transformations underway-and their impacts-is to think laterally. That is
using peripheral vision or approaching problems creatively and from unorthodox points of view.
Rather than focusing on a single trend-climate-change or the rise of illiberal regimes for
example-Guillen encourages us to consider the dynamic inter-play between a range of forces that
will converge on a single tipping point-2030-that will be for better or worse the point of no
return. 2030 is both a remarkable guide to the coming changes and an exercise in the power of
lateral thinking thereby revolutionizing the way you think about cataclysmic change and its
consequences.
