Develop and cultivate the kind of robust long-term customer relationships that power companies
like Nike Spotify LinkedIn and Target More and more companies are concluding that the
potential rewards of subscription-based products and services are worth the risk of radically
changing their business models. They're correct. The Membership Economy is here and it's here
to stay-and if you want to compete for the long run you need to join it. Strategy consultant
Robbie Kellman Baxter has been helping companies excel in this business environment for more
than a decade. Now in The Forever Transaction she reveals all her secrets. Whatever industry
you're in Baxter provides the inspiration tools and insight you need to build and execute a
business model that will leave your competition in the dust. You'll find out how industry
leaders like Under Armour Microsoft and Netflix have created an ever-expanding customer base
of loyal subscribers¿and are keeping them coming back. You'll learn how to lead your
organization through every step of the process¿from initial start-up to new product testing
scaling for long-term growth and sustainability to revamping your culture so everyone works
together to optimize customer lifetime value. You'll also master all the essentials of
succeeding in the Membership Economy like subscription pricing Software-as-a-Service digital
community engagement and freemium incentives as a way to turn casual browsers into cash-paying
super-users. With The Forever Transaction you have everything you need to build durable
long-term relationships with every customer and leverage them for ultimate business
success¿today tomorrow and forever.
