An indispensable guide to thriving in a challenging sales environment As a sales professional
you know that it's harder to sell in tough times-whether it's a recession industry-wide
challenge or global pandemic. You may also have noticed that some salespeople and managers not
only survive but thrive through tough times. How do they do it? What do they do to thrive
through adversity? Paul Reilly explains it all in Selling Through Tough Times: Customers buy
differently in tough times so salespeople need to sell differently in tough times. In this
eye-opening and indispensable guide he shows how to develop the right mindset and adapt your
skills to prevail in even the most challenging selling climate. His plan includes both
immediate hands-on action plans (including six Daily Mental Flex activities) as well as
longer-range strategies to ensure you (and your team) never get caught on the back foot again.
While the principals of selling are constant Reilly demonstrates how changing your tactics in
tough times will not only help you through current difficulties but help you emerge stronger.
You'll discover how to redefine value in customer terms reposition products and services and
how to employ different persuasion tactics. You'll also learn how to select and pursue the
right opportunities win more deals and-crucially-protect profit by embracing the tough timers
mental attitude. Tough times are inevitable and often unpredictable. But in Selling Through
Tough Times you'll find the tools and mindset you need to power through them-and come out on
top.
