Discover and create a dynamic new model for growing your business by connecting with customers
outside your usual field of view Do you think you know your ideal customer? Think again. Many
businesses create an ideal consumer profile-aiming all their sales and marketing efforts
towards this single type of person-and end up missing out on endless opportunities to sell
their services or products. Award-winning business coach speaker and author Pamela Slim has
helped thousands of entrepreneurs around the world start sustain and scale their businesses.
In The Widest Net she explains how to build strong diverse relationships identify and connect
with new partners expand markets generate leads and find new customers in places you may
never have considered. Social media is a valuable business tool but it can often create a
comfortable cocoon for entrepreneurs marketers and leaders who all need to understand the
entirety of the marketplace not just their own social graph. With this book as a guide you'll
learn how to connect with potential clients and customers using the true breadth of the
marketplace which she calls an ecosystem of living connections. The Widest Net shows how to:
Search outside your own lens bias routine history to target ideal customers. Attract the
interest and attention of new leads by learning more about them authentically. Develop products
and services suited to these customers. Sell through a trusted reciprocity framework where your
customers become part of your ecosystem and you each help the other grow. Build and sustain
loyalty and trust with new customers. Nurture a diverse and resilient customer base by
identifying and adjusting to the ideal customer target over time.
