Learn now to unlock your prey drive-the instinctual ability that allows you to flip the switch
to achieve massive success Getting to the next level of success requires more than hard work
and perseverance. In Flip the Switch championship basketball-turned-business coach Micheal
Burt shows you how the world's greatest achievers have learned to access their inner switch-an
instinctive prey drive that allows them to passionately pursue a target or goal. We all have
this switch but it's impossible to access without knowing what drives us. In Flip the Switch
Coach Burt guides you through the five primary drivers that fuel motivation-fear competition
exposure environment and embarrassment-and leads you through soul-searching questions to
discover your own prey drive: What am I deeply passionate about? Where is there a need in the
world that I can fulfill? What am I naturally talented at? What am I curious about? Armed with
self-knowledge and self-directed motivation you'll reach a higher plane of success than what
hard work and perseverance brings you'll discover what you're wired to do naturally.
