Drive revenue and grow your business by using the powerful concept of scarcity Hurry limited
quantities available! Act now time is running out! Limit of one per customer! Scarcity is an
influence factor that carries a great deal of power so it's no wonder why your organization
probably already uses it as a way to leverage consumer behavior. But the concept of scarcity
contains multiple layers and complexities. In The Power of Scarcity one of the country's
foremost experts on scarcity demystifies the science behind it and shows you how to use it to
bolster your business. The author explains how and why scarcity works including the types of
messages that are most effective how to use them ethically and common mistakes to avoid.
You'll find essential information on: . Scarcity as an influence factor . Why we are more
afraid of loss than gain . Scarcity versus sales . Sending the right message at the right time
. The four key types of scarcity and how to use them . How companies are using scarcity to
build communities create customer loyalty and increase revenue Innovative inspiring and
filled with practical tips and case studies The Power of Scarcity offers you a potent new tool
for kickstarting even greater success.
