Drive business sustainability growth and profits by taking a systematic approach to culture
transformation It's no secret that culture is the key to attracting and engaging top talent and
seizing the competitive edge. But the vast majority of culture efforts fail as quickly as they
started. Why? Because leaders are missing the big picture. They're creating and communicating
values but failing to ensure the values are tied to the purpose and the strategy of the company
while also being integrated into processes operations and behaviors. In ReCulturing Melissa
Daimler solves this persistent problem by helping you develop a systems perspective of culture.
One of today's most renowned thought leaders and practitioners on the issue Daimler provides
the playbook for building a business in which employees are clear on the why what and how
they are working such that it naturally leads to high performance and a desire to stay with
their company for the long haul. ReCulturing explains: . The everyday practice of culture-how
it's actually done through behaviors processes and practices . How to leverage core frameworks
that can be tailored to design and build any company culture whether that's a start up or a
large company working . The integration of purpose (why you work) strategy (what you do) with
culture (how you work) The book also features illuminating real-life stories recounting what
has and hasn't worked at some of today's largest and most influential companies. Whether you're
launching a startup running a global firm or overseeing the shift to a hybrid work setting
ReCulturing provides everything you need to the kind of culture that drives long-term business
success.
