From the creator of one of China's most rapidly growing apps comes the next evolution of social
media: providing a voice-and subsequent business opportunities-to the digitally underserved The
Chinese app Kuaishou isn't just another large livestreaming platform competing with TikTok or
Facebook Reels. What makes it different? Rather than focusing on the latest hot topic or
celebrity publicity stunt Kuaishou strives to ensure equitable access to the digitally
underserved or neglected. Kuaishou's founders' approach is working wonders. More than 300
million people use Kuaishou every day and the platform enabled over 20 million people to earn
income through e-commerce each year-and this book tells the entire fascinating story in the age
of livestreaming. The Age of Livestreaming describes the leadership vision of Kuaishou's
founders-to enhance every person's unique sense of happiness-and shows how the rapid
development of livestreaming has facilitated dynamic growth in e-commerce across a broad range
of industries and products particularly the fashion industry. It provides critical insights
every business leader should be considering today: The Future of Livestreaming: Livestreaming
is remolding supply chains redefining products based on demand and reforming and energizing
businesses-and will result in the restructuring of many businesses and the creation of a new
commercial entity. The Impact of Livestreaming: Livestreaming's chain-from consumers to
livestreamers to products-is the most efficient transactional model. Livestreaming ecommerce
will give rise to a more equal friendlier and trusting world and it holds the potential to
alleviate poverty and rejuvenate rural societies throughout the world. Apply the lessons in The
Age of Livestreaming to position your business at the front-end of the livestreaming economy
revolution.
