From the godfather of content marketing-this completely revised and expanded edition brings
marketers fully up to date on the newest content marketing methods and tools including Web3
When Epic Content Marketing was first published eight years ago content marketing was just
starting to pick up speed in the marketing world. Now this approach-which includes everything
from blogging to YouTube videos to social media-is the core of most organizations' marketing
plans. Fully revised and updated this new edition walks you through the process of developing
stories that inform and entertain and compel customers to act without actually telling them
to. In addition to covering all the important social media platforms that have arisen over the
past eight years and introducing the creator economy it shows how to update existing content
and make new content that performs in strategic ways. Updates include: New content models
structures and opportunities Content entrepreneurship content mergers and acquisitions
Subscriptions and audience building Team structure importance of community DAOs and creator
networks Content options NFTs and discord servers Making data-driven decisions to optimize
content performance Distributed the right way at the right time epic content is the best way
to truly capture the hearts and minds of customers. It's how to position your business as a
trusted expert in its industry. It's what customers share and talk about. This updated edition
of the trusted guide provides everything you need to succeed in the new world of content
marketing.
