Market-defining since it was introduced International Business: Competing in the Global
Marketplace sets the standard and is the proven choice for International Business at the
undergraduate and graduate level. The text provides a complete solution that is relevant
(timely comprehensive) practical (focus on applications of concepts) integrated (integrated
progression of topics) and the most up-to-date on the market. It incorporates leading-edge
research into the text the use of the up-to-date examples and statistics to illustrate global
trends and enterprise strategy and the discussion of current events within the context of the
appropriate theory.
