Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation
strategy text in the world. It approaches the subject of innovation management as a strategic
process and is organized to mirror the strategic management process used in most strategy
textbooks progressing from assessing the competitive dynamics of a situation to strategy
formulation to strategy implementation. While the book emphasizes practical applications and
examples it also provides systemic coverage of the existing research and footnotes to guide
further reading. It is designed to be a primary text for courses in strategic management and
innovation and new product development. It is written with the needs of both business students
and engineering students.
