Frank T. Rothaermel wrote Strategic Management 6e from the ground up because the world has
changed dramatically since 5e was published (in January 2020). Events such as the COVID-19
pandemic social justice movements war and disenchantment with the economic system profoundly
impact how leaders run companies in their quest for competitive advantage. Rothaermel 6e
synthesizes and integrates conceptual frameworks empirical research and practical
applications with current real-world examples to help students make sense of a fast-changing
and complex world. Rothaermel 6e is industry-leading in diversity and inclusion by featuring
leaders with different backgrounds and companies that today's students can relate to and thus
internalize the knowledge acquired. The new 6e prepares students with the foundation they need
to understand how companies gain and sustain competitive advantage while developing skills to
become successful leaders capable of making well-reasoned strategic decisions. As sole author
Rothaermel continues to provide an unmatched tight linkage between the concepts and cases
resulting in engaging and enjoyable content.
