EAN: 9781292083797

LOGISTICS AND SUPPLY CHAIN MANAGEMENT - MARTIN ...

Effective development and management of supply chain networks helps businesses cut costs and
enhance customer value. This updated 5th Edition is a clear guide to all the key topics in an
integrated approach to supply chains. As well as new and updated examples and case studies 
there are two new chapters: Routes to Market: Many companies now have to manage multiple
distribution channels - this chapter covers strategic issues on how companies GÇ£go to
marketGÇ¥ along with the cost implications of using alternative channels. Service Logistics: As
companies begin to sell performance rather than physical product  this chapter explores the
implications for logistics management as the need to provide higher levels of service and
customer support becomes ever more critical.

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