EAN: 9781292178929

WHERE TO PLAY - MARC GRUBER SHARON TAL KARTONIE...

Choosing the right market for your innovation is the first  and trickiest  question for
innovators. Research has shown that all too often entrepreneurs don't spend enough time
researching the first stage - instead they jump at the first opportunity that looks good  and
fail to properly evaluate other opportunities. These common mistakes means that you often
choose the wrong market and pursue too many opportunities at once.

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