Explore key concepts of managing innovation and engage with latest developments in the field
Innovation Management and New Product Development 7th Edition by Trott is an established
textbook on innovation management management of technology new product development and
entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range
of contexts including manufacturing services small to large organisations and the private
and public sectors. The book keeps you abreast of the recent developments in the field of
innovation and how the subject is being discussed in the wider business world through
up-to-date examples case studies illustrations and images in every chapter. Clear and
informed coverage of the management processes of new product development coupled with a
practical orientation of taking you through real-life challenges and dilemmas makes it an
essential textbook for MBA MSc and advanced undergraduate courses. Pearson the world's
learning company.
