Learn and develop essential skills around core global marketing strategies. Global Marketing
8th Edition by Svend Hollensen has been the definitive guide to international marketing for
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level. Fully updated this new edition covers the latest technologies trends and practices in
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strategies. Key Features include: A clear structure around the five main decisions marketing
executives face in connection to the global marketing processes Numerous pedagogical features
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apply it to the real world End-of-part and end-of-chapter case studies to help you understand
how the theory relates to real-world applications Updated case studies including new chapter
cases on Bumble Jissbon and Waymo With cutting-edge case studies and a focus on the impact of
new technologies on international marketing this edition continues to be the most up-to-date
and comprehensive text around the discipline.
