Business Statistics narrows the gap between theory and practice by focusing on relevant
statistical methods thus empowering business students to make good data-driven decisions.
Using the latest GAISE (Guidelines for Assessment and Instruction in Statistics Education)
report which included extensive revisions to reflect both the evolution of technology and new
wisdom on statistics education this edition brings a modern edge to teaching business
statistics. This includes a focus on the report’s key recommendations: teaching statistical
thinking focusing on conceptual understanding integrating real data with a context and a
purpose fostering active learning using technology to explore concepts and analyse data and
using assessments to improve and evaluate student learning. By presenting statistics in the
context of real-world businesses and by emphasising analysis and understanding over computation
this book helps students be more analytical prepares them to make better business decisions
and shows them how to effectively communicate results. Samples Preview the detailed table of
contents Download a sample chapter from Business Statistics Global Edition 4th Edition