For courses in international business. This ISBN is for the bound textbook which students can
rent through their bookstore. A modern approach to international business International
Business: The New Realities 5th Edition caters to a post-millennial student audience the most
diverse and educated generation to date. The book connects to students of the technological age
facing a diverse and evolving economic environment fueled by the internet and multimedia
sources. The authors understand and speak to what motivates this group also known as
Generation Z -- their reliance on technology their drive towards achievement and helping their
communities and their desire to obtain skills they can apply towards meaningful jobs. By
addressing their interests and issues such as the competitive job market and challenges faced
by advanced economies the text engages students in the material and preps them for successful
careers in international business.This title is also available digitally as a standalone
Pearson eText or via Pearson MyLab Management which includes the Pearson eText. These options
give students affordable access to learning materials so they come to class ready to succeed.
Contact your Pearson rep for more information.
