For courses in international business. Successfully prepare students for the international
marketplace International Business illustrates how successful managers must function in a
competitive world. Packed with current examples that reflect the vibrancy of the international
business field this student-friendly text offers a managerial approach that keeps an emphasis
on skills development emerging markets and geographical literacy. It also greatly emphasises
cultural literacy and gives students the tools to effectively communicate with foreign business
representatives. The 9th Edition features new cases boxes and analyses reflecting the latest
challenges and opportunities confronting international businesses so students are prepared to
successfully conduct business with organisations worldwide.
