This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with
educators around the world to include content which is especially relevant to students outside
the United States. For courses in brand management. Create profitable brand strategies by
building measuring and managing brand equity Strategic Brand Management: Building Measuring
and Managing Brand Equity looks at branding from the perspective of the consumer and provides
a framework that identifies defines and measures brand equity. Using insight from both
academics and industry practitioners the text draws on illustrative examples and case studies
of brands marketed in the US and all over the world. New co-author and award-winning scholar
Vanitha Swaminathan joins Kevin Lane Keller on this exciting new 5th Edition. This edition
also features a greater focus on digital branding so students are aware of the exciting new
opportunities and daunting challenges brands must face in connecting with today's consumers.
