This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with
educators around the world to include content which is especially relevant to students outside
the United States. For courses in advertising. A study of integrated marketing communications
taught through real-life application Integrated Advertising Promotion and Marketing
Communications 9th Edition speaks to an evolved definition of integrated marketing and teaches
students how to effectively communicate in the business world. It champions the importance of
weaving together all marketing activities into one clear message and voice and helps students
understand how communications are produced and transmitted. The text explores advertising and
promotions and the roles of social media mobile messaging and other marketing tactics to
effectively reach consumers. With added tools to help learners apply concepts to real--¡life
situations students will understand the vital links marketers use to connect and interact with
customers. MyLab-« Marketing is not included. Students if Pearson MyLab Marketing is a
recommended mandatory component of the course please ask your instructor for the correct ISBN.
Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors
contact your Pearson representative for more information.
