Getting your pricing strategy right is the difference between sustainable growth investing in
product development and happy engaged customers and stakeholders. Harvard Business Review
research shows that pricing has almost 4 times as much influence on a company's ability to
reinvest than top line sales growth. But if you don't understand the psychology of pricing
having the wrong price can undermine your chances for success. Double Your Price is your
practical accessible guide on the theory strategy psychology and execution of pricing. With
useful tools and clear realistic guidance on how to leverage pricing to drive business
success you'll be able to answer the following questions for your business or product: How
much should we charge for our product or service? How much are our customers willing to pay? If
we increase our price will we lose customers? How can setting prices help us cover our costs?
What are the benefits of a pricing strategy? Will increasing or decreasing prices help my
business to succeed? Covering how pricing works how to avoid cognitive bias how to convince
others and many different pricing strategies Double Your Price includes a practical set of
insights tools and actionable guidance and a Foreword by Lord Sainsbury. A well-designed and
progressive pricing strategy is one of the most powerful tools available to businesses. Get
yours right.
