Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with
educators around the world to include content which is especiallyrelevant to students outside
the United States. For undergraduate courses in the principlesof marketing. Companies donGÇÖt
make decisions.People do. Marketing: Real People RealChoices is the only text to
introducemarketing from the perspective of real people who make real marketingdecisions at
leading companies every day. Timely and relevant thisreader-friendly text shows students how
marketing concepts are implemented andthe impacts they can have on a company. Featuring new
information examples and assessment the 11th Edition continues its focuson the core issues
every marketer needs to know including value analytics andmetrics and ethical and
sustainable marketing. It also emphasizes theimportance of branding oneself and shows students
how the concepts they learnin class apply directly to their own personal marketing plan. With
this text students take an active approach to understanding marketing through decisionmaking
and are well equipped to tackle whatGÇÖs happening in the world ofmarketing today. MyLab-«
Marketing is not included. Students if MyLab Marketing is a recommended mandatory component of
thecourse please ask your instructor for the correct ISBN. MyLab Marketing shouldonly be
purchased when required by an instructor. Instructors contact yourPearson representative for
more information.
