Master the key marketing challenges and see how you can develop meaningful connections with
your customers. Principles of Marketing global edition 19th edition by Kotler and
Armstrong shows you how to create vibrant interactive communities of consumers in today's
fast-changing increasingly digital and social marketplace. Ideal for students who study
marketing courses this textbook offers a comprehensive overview of the fundamental principles
of marketing within an innovative customer-value framework providing you with the knowledge
and resources to create vibrant interactive communities of consumers who make products and
brands an integral part of their daily lives. This latest edition has been revised and
enhanced to reflect the major trends impacting contemporary marketing packed with stories
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and shape brand conversations experiences and communities. Key features include:
Both traditional and fast-changing trending topics that give you a well-rounded knowledge of
marketing concepts technologies and practices. End-of-Chapter Reviews Discussion
Questions and Critical-Thinking Exercises that allow you to practice what you have learned.
A sample marketing plan showing you how to apply important marketing planning concepts.
End-of-chapter Company Cases that facilitate discussion of current issues and application of
marketing concepts to company situations. Also available with MyLab ï¿¿ Marketing
MyLab is the teaching and learning platform that empowers you to reach every student. By
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personalises the learning experience and improves results for each student. If you would
like to purchase both the physical text and MyLab ï¿¿ Marketing search for:
9781292449272 Principles of Marketing Global Edition 19th edition plus MyLab ï¿¿ Marketing
with Pearson eText. Package consists of: 9781292449364 Principles of Marketing Global
Edition 19th edition 9781292449371 Principles of Marketing Global Edition 19th edition
MyLab ï¿¿ Marketing 9781292449388 Principles of Marketing Global Edition 19th edition
MyLab ï¿¿ Marketing with Pearson eText MyLab ï¿¿ Marketing is not included.
Students if MyLab is a recommended mandatory component of the course please ask your
instructor for the correct ISBN. MyLab should only be purchased when required by an instructor.
Instructors contact your Pearson representative for more information. This title is a
Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around
the world to include content which is especially relevant to students outside the United
States.
