International Business: The Challenges of Globalization is a brief yet comprehensive
introduction to the difficulties of global entrepreneurship. It examines the cultural barriers
that can arise in international business (IB) as well as the theory and terminology essential
to conducting successful business abroad. With coverage of major IB topics engaging features
and real-world examples the authors present a fresh take on the subject that is both
interesting and invaluable. The 10th Edition has been thoroughly updated with ongoing changes
in the international business world to ensure that it remains up-to-date and relevant to those
pursuing a career as a global entrepreneur.
