Consumer Behavior: Buying Having and Being Global Edition covers all of the processes
involved when we select purchase use or dispose of products services ideas or experiences.
It investigates the many factors that affect our consumption choices (and non-choices)
especially in the era of social media and the digital age. Since we're all consumers many of
the topics have both professional and personal relevance making it easy to apply the theories
outside of class. Featuring new co-author Cristel Antonia Russell the 14th Edition has been
significantly revised to elevate its flow focus intentionality freshness and attention to
practice.
