Are you looking to start a business? Build your entrepreneurial mindset? Helping you from start
to finish this comprehensive practical and user-friendly book contains everything you need to
know about starting a business. As well as assessing and finessing your idea youll learn about
marketing sales finance legal structures and operations. Youll also discover how to build
your entrepreneurial mindset and confidence and avoid common pitfalls. With case studies and
interviews from other successful business owners youll feel equipped to make your start-up a
success.