With captivating storytelling real-world examples image-and graphic-rich design accessible
mathematics and step-by-step worked examples this textbook introduces students to the why and
how of statistical practice in the behavioural sciences helping them break through common
barriers to success in the course. This new edition of their briefer textbook offers fresh
exercises throughout stronger reinforcement of the material's relevance and mathematical
requirements and more help with creating visual displays. This textbook helps undergraduate
behavioural science students taking modules in Research Methods and Statistics get to grips
with a subject they often find challenging in an enjoyable and engaging way. The book can also
be purchased with the breakthrough online resource LaunchPad which offers innovative media
content curated and organised for easy assignability. LaunchPad's intuitive interface presents
quizzing flashcards animations and much more to make learning actively engaging.
