Through ten detailed case studies on groundbreaking brands like Vivienne Westwood Vera Wang
Levi's® and The Gap Inc. Fashion Brand Stories shows how fashion retailers and designers use
storytelling to establish and maintain relationships with their customers. These entertaining
case studies explore the evolution of each brand as a cultural entity with its own carefully
crafted personality. Aided by interviews with industry professionals you'll learn how brands
start out grow and encounter success or failure and how to apply those hard-won lessons to
your own thoughts on branding. This beautifully illustrated third edition covers the changing
role of social media celebrity endorsements quality over quantity and more ethical sourcing
manufacturing and consumption. Instructor's resources to accompany this edition are available
at bloomsbury.pub fashion-brand-stories-3e
