EAN: 9781350180970

THE HIDDEN LIFE OF CLOTHING - RACHEL WORTH KART...

Since the democratisation of the clothing industry in the early 19th century  buyers have
become increasingly disconnected from the creative and human aspects of the production of
clothing. Arguably clothing is now valued less for its aesthetic qualities or because of the
hours spent in its making  but more for the extent to which it serves current 'fashion'. In a
climate of increasing anxiety about the environmental and social impact of the contemporary
global fashion industry  Rachel Worth suggests that  rather than seeking solutions only in the
present  looking to history can assist in understanding better the challenges consumers face
today in making decisions about the contents of their wardrobes  which  in turn  will impact on
the nature of the future global fashion industry. She does not seek to offer simplistic
historical solutions to contemporary problems  but explores ways in which it might be possible
to bridge divides between knowledge of the past  current individual choice  and possible
directions for future action. The more we know about our clothes  the less likely it is that we
will wear an item of clothing only a few times before replenishing it with newer purchases that
are 'on trend'. By taking ownership of our personal clothing choices rather than feeling
pressurised to respond to sophisticated marketing and to 'influencers'  this book suggests how
we might rethink our wardrobes in philosophical and practical ways in order to create a sense
of order and beauty in our lives and to wrest control back from the increasing chaos of
seemingly endless choice that perpetuates unsustainable  impersonal and fast fashion.

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