Build an innovative new startup using the resources of an existing corporation The Corporate
Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind
collection of the tools methodologies and techniques you need to build successful
market-ready ventures from within existing organizations. The accomplished authors explain how
to develop a practical strategy gather market insights develop a Jobs-To-Be-Done market
canvas collect customer research reduce organizational risk and more. You'll learn how to
beat the odds when introducing a new product or service into the marketplace and how to select
develop and compensate the right people in your company to act as corporate explorers. Finally
the book explains how to secure authentic and enthusiastic buy-in for your new venture at the
executive level. The Corporate Explorer Fieldbook will also teach you to: * Conduct
micro-experiments to distinguish legitimate business opportunities from ideas that lack
traction * Perform customer discovery interviews for ideating incubating and scaling ideas *
Generate breakthrough ideas from within large companies An indispensable companion to the newly
published Corporate Explorer: How to Build New Ventures in Established Companies the Corporate
Explorer Fieldbook is a must-read step-by-step guide for corporate entrepreneurs seeking to
launch new ventures from within their existing organizations.
