EAN: 9781394195763

THE 10 RULES OF HIGHLY EFFECTIVE PRICING - DANI...

Praise for THE 10 RULES OF HIGHLY EFFECTIVE PRICING The book of Danilo Zatta is an unmissable
tool to unlock the hidden value for customers in your company and transform it in
profitability. --Stephan Winkelmann  Chairman and CEO  Automobili Lamborghini This book is a
must-read for anyone who wants to increase profits via optimized prices. --Thomas Ingelfinger 
Board Member  Beiersdorf AG a.d.  Board Member at several corporations  investor This book is a
game changer. --Peter Brabeck-Letmathe  Chairman Emeritus  Nestlé S.A.  Vice-Chairman of the
Foundation Board of the World Economic Forum  Chairman Emeritus  Formula One Group A Concrete
Guide to Supporting Smart Pricing within your Organisation The 10 Rules of Highly Effective
Pricing is an intuitive and exciting exploration of transformative pricing strategies for
organisations in any region and industry. Experienced growth and pricing expert Danilo Zatta
walks you through the strategies  implementations  and concepts you'll need to generate
powerful new approaches to pricing. Using both short- and long-term pricing strategies  you can
deliver sustained competitive advantage for your firm. Learn to go beyond the traditional
cost-plus approach to pricing and begin utilising ideas like profit culture  value selling  and
price image to identify opportunities for outsized profits and new growth strategies. Through
concrete case studies of real-world companies using pricing to their advantage  you'll discover
how to implement price transformation in your own organisation. An extraordinary and insightful
blueprint for pricing mastery  The 10 Rules of Highly Effective Pricing is a must-read for
executives  board members  managers and entrepreneurs.

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