Are you suffering from Data Presentation Zombification? Billions of dollars and thousands of
hours are lost every year during ineffective business meetings worldwide. Data practitioners
painstakingly present their valuable analytical insights only to fall flat inspiring more
yawns than yeses. In Present Beyond Measure: Design Visualize and Deliver Data Stories That
Inspire Action Lea Pica provides a 4-phase step-by-step blueprint for planning designing
visualizing and delivering compelling data storytelling in business presentations. Following
her blueprint you will learn how to use neuroscience and cinematic storytelling techniques to
galvanize your stakeholders into action. By the final page you'll know exactly how to: *
Choose the data that matters most to your decision-makers * Speak to different stakeholder
audience personality types (even the most challenging) * Infuse your data presentation with a
persuasive narrative storyline * Craft strategic recommendations that get approved and
implemented * Design simple stunning slides that communicate without confusing * Transmit your
data story with best-practice data visualization techniques * Avoid the most common data
visualization violations and charting pitfalls * Prepare for and deliver your presentation like
a professional speaker * Navigate challenging meeting conversations and logistics with ease
Whether you work with little or big data this book will show you how to prevent presentation
zombies and inspire the action and credibility you and your organization deserve.
