How companies navigate the technology world to achieve competitive advantage is the defining
business challenge of our time. It's not a simple journey. As one CEO said "We can find
digital everywhere in our company but the bottom line." For digital and AI to deliver on its
potential executives need to be ready and willing to undertake the organizational "surgery"
required to become a digitally capable enterprise. The answer is in rewiring your business so
hundreds if not thousands of teams can harness technology to continuously create great
customer experiences lower unit costs and generate value. Rewiring a business is a
journey--one that executives will be on for the rest of their careers. This book is your how-to
guide through the most important changes: how to align your team on transforming your core
business reskill your talent bench implement a new operating model build a distributed
technology and data environment to power teams and scale the value. Written by the digital
and AI leaders at McKinsey & Company Rewired takes the lessons learned working with more than
200 large-scale B2C and B2B companies and translates them into step-by-step actions that have
been proven to work. Tested iterated reworked and tested again over the years Rewired is
the detailed playbook McKinsey's own consultants use. It contains diagnostic assessments
operating model designs technology and data architecture diagrams how-to checklists best
practices and detailed implementation methods all exemplified with case studies and
illustrated with 100 exhibits. Rewired is a practitioner's guide for leaders who are ready to
do the hard work needed to outcompete in the age of digital and AI.
