How companies navigate the technology world to achieve competitive advantage is the defining
business challenge of our time. It's not a simple journey. As one CEO said We can find digital
everywhere in our company but the bottom line. For digital and AI to deliver on its potential
executives need to be ready and willing to undertake the organizational surgery required to
become a digitally capable enterprise. The answer is in rewiring your business so hundreds if
not thousands of teams can harness technology to continuously create great customer
experiences lower unit costs and generate value. Rewiring a business is a journey--one that
executives will be on for the rest of their careers. This book is your how-to guide through the
most important changes: how to align your team on transforming your core business reskill your
talent bench implement a new operating model build a distributed technology and data
environment to power teams and scale the value. Written by the digital and AI leaders at
McKinsey & Company Rewired takes the lessons learned working with more than 200 large-scale
B2C and B2B companies and translates them into step-by-step actions that have been proven to
work. Tested iterated reworked and tested again over the years Rewired is the detailed
playbook McKinsey's own consultants use. It contains diagnostic assessments operating model
designs technology and data architecture diagrams how-to checklists best practices and
detailed implementation methods all exemplified with case studies and illustrated with 100
exhibits. Rewired is a practitioner's guide for leaders who are ready to do the hard work
needed to outcompete in the age of digital and AI.
