EAN: 9781394215331

STRATEGIC - RICH HORWATH GEBUNDEN

Master the four disciplines of strategic fitness essential to executive performance In
Strategic  New York Times and Wall Street Journal bestselling author Rich Horwath delivers an
incisive roadmap to help leaders at all levels think  plan  and act strategically to navigate
every business challenge they face. The book offers business leaders a proven framework--the
Strategic Fitness System--containing dozens of tools  techniques  and checklists to confidently
master every area of the business  from designing market-winning strategies to shaping the
organization's culture. The practical content will help executives in any industry improve what
research has shown to be the most important leadership factor to an organization's future
success--strategic competence--and use this skill to transform complexity to clarity in
charting their strategic direction. The book features: * A common language for strategy and
business planning * Practical tools for developing the four dimensions of executive fitness key
to advancing the company's growth: strategy  leadership  organization  and communication *
Techniques for designing enduring competitive advantage and frameworks for creating innovative
new value for customers * Methods for evolving the business model to transform the trajectory
of the business * The Strategic Quotient (SQ)--a validated assessment of an executive's
strategic thinking  planning  and execution With practical tools and dozens of real-world
examples  readers of Strategic will immediately be able to set direction  create advantage  and
achieve executive excellence. Be more than tactical--be Strategic.

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