Master the four disciplines of strategic fitness essential to executive performance In
Strategic New York Times and Wall Street Journal bestselling author Rich Horwath delivers an
incisive roadmap to help leaders at all levels think plan and act strategically to navigate
every business challenge they face. The book offers business leaders a proven framework--the
Strategic Fitness System--containing dozens of tools techniques and checklists to confidently
master every area of the business from designing market-winning strategies to shaping the
organization's culture. The practical content will help executives in any industry improve what
research has shown to be the most important leadership factor to an organization's future
success--strategic competence--and use this skill to transform complexity to clarity in
charting their strategic direction. The book features: * A common language for strategy and
business planning * Practical tools for developing the four dimensions of executive fitness key
to advancing the company's growth: strategy leadership organization and communication *
Techniques for designing enduring competitive advantage and frameworks for creating innovative
new value for customers * Methods for evolving the business model to transform the trajectory
of the business * The Strategic Quotient (SQ)--a validated assessment of an executive's
strategic thinking planning and execution With practical tools and dozens of real-world
examples readers of Strategic will immediately be able to set direction create advantage and
achieve executive excellence. Be more than tactical--be Strategic.
