'A valuable exploration of the topic and a thought-provoking read.'Financial TimesAn insider's
look into how Generation Z's focus on ethics climate change and purpose will change capitalism
forever. In the next ten years there will be an unprecedented wealth transfer from the
so-called 'baby boomer' generation to the young. Never before will so much money - in housing
land stocks and cash - be shifted so suddenly from one generation to the next and never
before does the next generation feel so differently about the future of the planet and of
capitalism. Ken Costa works with this new generation and shows how environmental concerns and
anxiety about equality and diversity are more than mere slogans instead they are driving the
future of the markets. So many issues stem from the reality of the financial gap between age
groups - from cancel culture and fears about wokeness to generation rent protest movements
and re-evaluations of history around subjects such as empire. Costa also shows how we can build
a more inclusive purposeful capitalism which shifts focus away from the individual and more
towards collaboration compassion and community. For readers of Rebecca Henderson's Reimagining
Capitalism and Rutger Bregman's Utopia for Realists as well as business leaders and tech
watchers this is what the future of capitalism looks like how our current systems may be
upended and above all how boomers must work with the invigorating and inspiring young who see
their mission not just to increase value for shareholders but also to save the planet.
