Discover the 'illuminating and colourful' ( Telegraph) story of the boutique that dressed
British rock 'n' roll This is the tumultuous tale of Granny Takes A Trip lavishly illustrated
with never-before-seen photographs of the shop its key players and - of course - the clothes.
'A celebration of the London boutique that bridged psychedelic fashion and glam' UNCUT
Granny Takes A Trip was more than just a shop and a fashion brand it was the original rock and
roll clothes boutique the template for all that followed. What started as an odd retail
venture art installation in a depressed part of London known as World's End became an
international byword for glam decadence in Manhattan and Hollywood combining flamboyant style
and all manner of countercultural activity to attract everyone from Pattie Boyd Marianne
Faithfull and Anita Pallenberg to Elton John Jimi Hendrix Miles Davis Mick Jagger Rod
Stewart the Beatles and Lou Reed. Unfolding over a decade-and-a-half this tumultuous story
invokes a cast of often unique sometimes entitled unusually talented and troubled individuals
on a collective mission to shake up austere repressed class-ridden Britain and white bread
America. Some achieved this at great personal cost as darkness addiction and tragedy stalked
those behind the extraordinary shop facades. Much mythologised but never told this cautionary
tale has now found its definitive chronicler in celebrated cultural historian Paul Gorman who
has had access to first-hand accounts from all the principal figures as well as notes for a
memoir and a much-treasured scrapbook by Freddie Hornik the tailoring entrepreneur who
survived the death marches of central Europe after WW2 to acquire Granny Takes A Trip in the
late 60s and transform into an unparalleled pop cultural force.
