WINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2025 A FINANCIAL TIMES must-read business book of
the month. A NEXT BIG IDEA CLUB must read book for September. 'If you can't concentrate
need inspiration or are just mentally fatigued Dr Mithu Storoni is on hand to help . . . a
scientist's guide to smarter healthier living.' - The Sunday Times Optimise your life using
science-backed advice and discover how to get your brain working at peak efficiency. We all
know how to nudge our brains to perform better. A strong cup of coffee helps us get through a
dull meeting and a brisk walk helps us think more clearly. But what if some nudges could
optimise how we focus create and process information even more effectively to take mental
performance to new heights? Today most office workers are expected to operate with
industrial-era efficiency. Yet the work that matters most in our technology-dominated workplace
- generating brilliant ideas solving complex problems and learning - can't be manufactured
like outputs on an assembly line. Instead we need a new HYPEREFFICIENT way of working: rather
than imposing the rhythms of work on our brains Dr. Mithu Storoni proposes we impose the
rhythm of our brains on our work . Storoni explains that our brains function like a car's
engine with multiple gears that put our brains in optimal mode for different mental
challenges. Drawing on the latest research she shows us how to seamlessly shift our brains
into the best gear for the tasks we need to be doing so we can perform at our best throughout
the day every day.
