The phenomenal success of the iPhone and the iPod touch has ushered in a 'gold rush' for
developers but with well over 100 000 apps in the highly competitive App Store it has become
increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and
sales longevity for your iPhone app requires a lot of organization and some strategic planning.
This book will show you how to incorporate marketing and business savvy into every aspect of
the design and development process giving your app the best possible chance of succeeding in
the App Store. The Business of iPhone App Development was written by experienced developers
with business backgrounds taking you step-by-step through cost-effective marketing techniques
that have proven successful for professional iPhone app creators-perfect for independent
developers on shoestring budgets. Although there are a few iPhone app marketing books on the
horizon they appear to tackle the subject from purely a marketer's perspective. What makes
this book unique is that it was written by developers for developers showing you not only what
to do but also how to do it complete with time-saving resources and ready-to-use code
examples. No prior business knowledge is required. This is the book you wish you had read
before you launched your first app!
