User Experience Innovation is a book about creating novel and engaging user experiences for new
products and systems. User experience is what makes devices such as Apple's iPhone and systems
such as Amazon.com so successful. iPhone customers don't buy just a phone they buy into an
experience enabled by the device. Similarly Amazon.com customers enter a world of book reviews
interesting recommendations instant downloads to their Kindle and one-click purchasing.
Products today are focal points and it is the experience surrounding the product that matters
the most. User Experience Innovation helps you create the right sort of experience around your
products in order to be successful in the marketplace. The approach in User Experience
Innovation is backed by 18 years of experience from an author holding more than 100 patents
relating to user experience. This is a book written by a practitioner for other practitioners.
You'll learn 17 specific methods for creating innovation these methods run the gamut from
targeting user needs to relieving pain points to providing positive surprises to innovating
around paradoxes. Each method is one that the author has used successfully. Taken together
they can help you create truly successful user experience innovations to benefit your company
or organization and to help you grow as an experienced expert and innovator in your own right.
Provides 17 proven methods for innovating around user experience Helps you think beyond the
product to the sum total of a customer's experience Written by an experienced practitioner
holding more than 100 user-experience patents
