Hundreds of millions of Americans are using social media (SM) and already some 70% of
businesses have joined them there using Facebook and other SM platforms to connect with their
customers and attract new ones. So the real question isn't whether to take your business onto
social media platforms-but how to do it quickly effectively on a budget with smart goals
and a road map for success. Advanced Social Media Marketing: How to Lead Launch and Manage a
Successful Social Media Program cuts through the hype and fluff about how social media is
changing the world and it gets down to what really matters: How you as a manager can best use
SM to benefit your business. Written by a veteran online marketer and ecommerce professional
the book shares practical strategies and tactics to let you launch and scale a successful
corporate social media program. Advanced Social Media Marketing: How to Lead Launch and
Manage a Successful Social Media Program is for the manager who already knows something about
social media and wants to roll up his or her sleeves and get down to business. In it we
simplify tasks that might otherwise be complicated-like adopting and tracking key performance
metrics developing online ad campaigns or creating Facebook apps like games giveaways and
sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this
new medium but they need a practical no-nonsense guide like this one. Otherwise they risk
being ignored wasting time and money or even worse damaging their own brand and seeing a
well-intentioned online program blow up. The book is heavy on the how-to case studies
campaign results and other statistics and interviews with ecommerce managers at businesses
large and small. It also includes the author's own experiences at Green Mountain Coffee
Roasters Wine of the Month Club and others. While this book will be accessibleenough for
someone implementing a social media program for the first time it's ambitious enough to
benefit experienced SM hands who are looking for good ideas and techniques to push their online
community to the next level of size interactivity and buzz.
