In just under a decade Facebook has gone from a Harvard prodigy's dorm-room experiment to an
essential part of the social life of hundreds of millions of children teens and adults across
the globe. It's no surprise then that the company has been the subject of countless magazine
articles books and even movies. But despite the extensive coverage that has been given to the
company in the years since founder Mark Zuckerberg first took Facebook live on Harvard's server
one question remains unanswered: From a business standpoint how exactly did Facebook do it?
How did a college student with no real-world business experience take a relatively simple idea
and then less than ten years later turn it into a $100 billion dollar company? What specific
steps did Facebook take along its journey to creating perhaps the most innovative startup of
the 21st century? What approach did it take when pitching venture capitalists and how did it
go about forging its many strategic partnerships? And most importantly how can would-be
founders learn and effectively utilize Facebook's unique techniques and strategies in their own
startup efforts? In How to Create the Next Facebook tech guru Tom Taulli answers all of these
questions and more crystallizing the process by which Facebook was shepherded from idea to IPO
to provide a guided blueprint for budding entrepreneurs who are ready to start building their
own great business. Regardless of what stage of development your startup is in How to Create
the Next Facebook provides you with clear compelling and ultimately actionable advice
extracted from Facebook's startup success story. You'll learn how Facebook handled the very
same situations your startup is confronting-from how it arrived at its mission statement to
what its priorities were during its talent search process-before gaining access to all the
concrete practical guidance you need to make the right decisions for yourcompany and continue
moving forward with confidence. And of course because Facebook didn't get everything right at
first author Tom Taulli painstakingly details the company's most costly mistakes documenting
everything from its protracted legal struggles to its many failed attempts at establishing
multiple revenue streams so that you can arm your company against the various challenges that
threaten to sink even the very best startups. By the time you turn the final pages of How to
Create the Next Facebook you'll realize that Facebook is more than just a fun place to catch
up with old friends it is the ideal model to follow for those who like you are ready to
build the world's next great startup.
